The new campaign sees NBCUniversal International Networks and Sompo Asia join forces to turn one unfortunate traveler’s fortune around.

Happy, excited and relaxed – these are some of the emotions that travelers should experience while on a well-deserved holiday. However, according to a recent study by Sompo Holdings Asia (Sompo Asia), the most common emotion is not one of these. In their research among 5,000 samples across 5 Asian countries, Sompo Asia found that 9 out of 10 travelers want to have intense experiences and enjoy things that break up the boredom of their day-to-day lives. However, many travelers do not think travel insurance is essential until they encounter an unfortunate incident that leaves them feeling helpless and distressed.

NBCUniversal International Networks and Sompo Asia are on the lookout for ‘Asia’s Most Unfortunate Traveler’; someone who has had more than their fair share of unfortunate incidents while traveling.  Asia’s most unfortunate individual will win a trip to Japan where he or she will have the opportunity to turn their fortunes around while starring in their very own travel series, with the absolute peace-of-mind that comes with being protected by Sompo’s comprehensive Go JAPAN by TravelJoy insurance.

The interactive social-led mini-series, Asia’s Most Unfortunate Traveler Japan Diaries will allow viewers to submit their stories and share their travel tips with our Unfortunate Traveler and series host Shizuka Anderson. The content will be featured in real-time through a daily video mini-series available on DIVA and E! across Facebook, Instagram and Instagram stories, where viewers will discover whether our Unfortunate Traveler can overcome his or her misfortune, and experience a memorable trip of a lifetime. The daily episodes will also be available on Sompo Asia’s Facebook and Instagram.

Do you have an unfortunate travel story to share? Or know someone else who’s been caught in a disastrous (but hilarious) situation abroad?  Share your unfortunate travel story at Sompo Travel or on Instagram with #sompogojapan.

From 1 November 2019, you can vote for the most deserving Unfortunate Traveler. (PR)