Queen White, a Filipina-owned skincare brand, introduced a new face to their Queendom: up-and-coming Filipina actress AJ Raval.

Queen White’s CEO Ms. Sarah Vidi P. Mercado says she wants people to feel empowered, “Ang ganda ko, ang sexy ko, ang confident ko.”  While there are so many young stars in the industry, AJ perfectly encapsulates the message Queen White wants to share.

The fast-rising actress shows how multi-talented she is with her variety of content. From movies, TV shows, and vlogs, there’s nothing this girl can’t do! She chooses to be daring and doesn’t limit herself with the roles she can take, showing off her beauty, grace, and maturity. AJ embodies body positivity and expresses herself with radiating confidence that every Filipina Queen can look up to.

AJ Raval was confirmed to be Queen White’s endorser by June 17, 2021, even before controversies about the young star emerged. The CEO Ms. Sarah Vidi P. Mercado has courageously stood by AJ’s side and shares, “We should not judge AJ because we do not know the whole story. What’s truly important is that everybody is ready to continue rising and progressing forward because that’s what life is all about. Sana rin mas maging mabait po tayo sa isa’t isa during these hard times.” 

With the collaboration between Queen White and AJ, Ms. Sarah aims to bring her brand to greater heights and show that there’s nothing a Queen can’t do. Filipinas everywhere deserve their own glow-ups and Queen White wants to be a part of every Filipina’s journey to self-love and building confidence. Filipina princesses should take the leap, be daring, and ultimately, become Queens!