Japanese lifestyle retailer Miniso creates a new way of unboxing surprises for a more fun and exciting shopping experience with its latest BLIND BOX Collection.
The idea of Blind Box packaging is a trend wherein the unwrapping moment brings layered experiences such as happiness, excitement and fun. This is aligned with Miniso’s belief that “Life is for fun”, and both kids and adults will enjoy opening these limited Miniso Blind Boxes.
What’s inside these boxes? Collections of princesses and villains from Disney, Cartoon Network’s We Bare Bears, Budding Pop, and Icarer Family that echo the youth’s passion and hobby for 2D pop culture, and model toy play that are in affordable prices.