SM Advantage Card (SMAC) and PAL Mabuhay Miles, two of the country’s longest-running customer loyalty programs, recently launched “Shop to Fly, Fly to Shop,” an exciting lifestyle campaign that expands the ways to earn and enjoy Mabuhay Miles and SMAC points.

Now, SM loyal shoppers can convert their SMAC points to Mabuhay Miles and PAL’s frequent flyers can convert their Mabuhay Miles to SMAC points and.

With the “Shop To Fly, Fly To Shop” campaign, every 250 SMAC points can be converted to 100 Mabuhay Miles Points, while every 500 Mabuhay Miles Points can be converted to 50 SMAC Points.

This campaign gives customers the best of both worlds – as they can fly more to any of the extensive local and international destinations covered by PAL and shop more at The SM Store, SM Supermarket, Hypermarket and Savemore, and other retail brands like Waltermart, Alfamart, The Body Shop, Uniqlo, Levi’s, SM Appliance, Our Home, Crate and Barrel, Surplus Shop, Toy Kingdom and many more.

To convert SMAC Points to Mabuhay Miles, and Mabuhay Miles to SMAC points visit smac.ph and mabuhaymiles.com.

According to PAL President and Chief Operating Officer Stanley Ng, “PAL Mabuhay Miles continues to evolve as a pervasive lifestyle program that offers everything that makes the Heart of the Filipino beat – travel, shopping, dining, and more.  We continue to find ways for earning Miles to be part of everyday life. Our partnership with SMAC is key to achieving this goal. We are delighted to co-create this innovative offering with SMAC and offer greater value to both our customers.”

“We are very pleased with this partnership to further ignite Filipinos’ passion for traveling and shopping at a very crucial time, as we help push the country toward full economic recovery. This initiative promotes further engagement and customer delight to both SM shoppers and PAL flyers. Mabuhay Miles members can enjoy their earned miles beyond travel-related activities and SM Shoppers can now fly with their SMAC points convertible to PAL Mabuhay Miles,” Digital Advantage Corp. Chief Operating Officer Kevin Hartigan-Go said.

Currently, there are almost 5 million Mabuhay Miles members enjoying flight and lifestyle benefits and perks.  Mabuhay Miles also has partnerships with banks, hotels, cruises, travel agencies, and continues to expand its partnerships with lifestyle brands.  Meanwhile, SMAC maintains almost 6 million members and the widest network of over 4,000 stores nationwide.

The “Shop To Fly, Fly To Shop” campaign is part of Philippine Airlines’ 81st anniversary offerings and its commitment to leveraging creativity and innovation in continuously delivering delight to customers and serving as the country’s flag carrier.  SMAC continues to evolve and elevate its member benefits and privileges as a way of thanking and rewarding its most loyal customers.