This August 14, Lazada Philippines is celebrating its second Women’s Festival, a one-day sale every empowered Filipina will be excited to be part of. Lazada’s Women’s Festival is geared towards empowering women to be confident in their own style and to explore even more choices within arms’ reach. As the leading online shopping destination for women, Lazada provides women what they need from beauty and fashion, technology and mom and baby categories. With great responsibility as the industry leader comes great (girl) power, and Lazada is definitely ruling and owning it.

“It is a trans-formative era we live in now, online and offline, where women empowerment is in the air and at every corner, we see women beautifully and fearlessly owning who they are.  Lazada continuously advocates the importance of the role of women regardless of the industry they represent. Each one has their own voice, and we are proud to be a platform that is both a fun and safe space, where women can make empowered choices at any moment with a single click,” shared Emma Chavarot, Chief Business Officer of Lazada Philippines.

“This is why we chose to partner with women who embody our #OwnTheNewYou thrust for this year’s Women’s Festival as they perfectly encapsulate distinct types of successful Filipinas in their own right. We want to encourage consumers to ‘Go Where Their Heart Beats’ and live their best lives, owning the best versions of themselves, with the millions of choices available on our platform,” she added. With new deals come new faces like Saab Magalona, Camille Co, Vern and Verniece; four individuals who embody and celebrate the platform’s inclusive and diverse platform. Although each are beyond any label and wear many different hats, this Women’s Festival, Saab Magalona represents the hard-working Young Moms who continue to pursue their dreams while raising a child. We have Camille Co for the aspiring business owners representing the Career Woman, and Vern and Verniece Enciso whose fashion and flare carry a mix of various interests and passion points for The Yuppies.

All three successful and lively personas will be featured via the LazLive livestream on August 13 at 4pm, 12nn, and 6pm respectively, a day before the sale. The Top 10 Deals to Look for at the Lazada’s Women’s Festival Enjoy discounts of up to 70% all throughout the day, thousands of vouchers up for grabs from over 800 brands, and 300,000 items on Flash Sale and Piso Deals!

Don’t forget to set your alarms at 12 midnight as the biggest discounts come your way from 12 mn-2am and 12pm-2pm. Unearth all these and more as Lazada encourages women and avid shoppers to not only seize opportunities, but to celebrate every moment to #OwnTheNewYou. Beyond the exciting steals during the one-day-only sale event, Lazada is offering a range of deals for the needs of every kind of empowered Filipina, may it be the Career Woman, the Young Mom or the Yuppie.

Deals for the Career Woman:1. UISN MALL Korean FashionSling Bag Hand shoulder bag (88%off) now P188 from P1,599. CLN 18F Crystal Sneakers (38% off) now P499 from P799. Thiocell Glutathione Lozenges500mg (15% off) now P2,380 from P2,800 for the Young Mom:1. SilverKingdom 92.5 Italy Silver ES21 + R099 Set for Women’s (83% off) now P367 from P1,200. Happy Skin Shut Up & Kiss Me Liquid Matte Lippie in The Big Day (50% off) now P349.50 from P699. TRESemmé Styling Compressed Micro Mist Level 1: Texture Hairspray (10% off) nowP391.50 from P435  for the Yuppie: 1. Pedigree® FREE Beef Chunks in Sauce Pouch Wet Dog Food [80g] (96% off) now P1from P2 . Peculiar Optical Round 15959 Trans Pink ClearAnti-Radiation Blue Lens Pink Frame Computer Eyeglass in Thin Frame with Replaceable Lenses Unisex Eyewear- Peculiar and Odd Collection (88% off) now P178 from P1,500 . WHITE Icy Mask Face Mask 7mL [Box of 6] (25%) now P315 from P420. St Ives Cleansing Stick Apricot& Manuka Honey (15%) now P442 from P520.  (PR)