Thursday, September 28, 2023

SM Puerto Princesa lights up the holiday season with #SparklingSMallidays


SM Puerto Princesa lights up the holiday season with #SparklingSMallidays

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The Eiffel Inspired Christmas Tree (Photo by Eugene Murray)

Christmas is here!

SM City Puerto Princesa has officially launched its pre-Christmas campaign on November 8, 2019, with #SparkingSMallidays. The resort-style mall instantly became a Paris-themed wonderland highlighted by the lighting of the 50-foot Eiffel Tower-inspired Christmas Tree at the mall’s events ground.

Present in the said launch were Councilors Matthew Mendoza, Henry Gadiano, and Roy Ventura as well as Barangay Chairmen Russel Gloriani of San Miguel and Evangeline Aquino of Maningning. The kids from Special Olympics – Philippines also graced the event.

With lots of discounts, activities, and events prepared for their shoppers, SM City Puerto Princesa, along with the other SM Prime Holdings-owned chain of shopping malls nationwide, aims to provide every Filipino a complete Christmas experience.

“As we bring you #SparklingSMallidays, we officially unwrap a host of fun-filled activities, dazzling displays, exciting deals, and thrilling surprises to light up the lives of everyone this holiday season,” said Maidja Saliente, mall manager of SM City Puerto Princesa.

(Photo by Eugene Murray)

Part of #SparklingSMallidays campaign is the launch of the Bears of Joy, the annual charity project of SM Cares, SM Supermalls, and Toy Kingdom where for only P200, you can buy a pair of toy bears, where one goes to you, and the other is donated to a charity.

“The project started in 2011 and since then SM and its customers have given out more than 170,000 bears to underprivileged children nationwide. We invite all of you to spread the joy, buy a bear, and make a child happy this Christmas,” said Carlos Bauzon, SM’s assistant vice president for CSR marketing.

SM vice president for corporate marketing, Grace Magno, also announced the launch of SM Supermalls Christmas playlist on Spotify and #DearSMSanta campaign.

In partnership with Spotify, SM curated a playlist to set the holiday mood with their Christmas jingle, ‘SM Mallidays’, and other best-loved Christmas tunes. They’ll continue to create playlists throughout the year to celebrate other Filipino occasions such as Valentine’s and Easter.

Meanwhile, the #DearSMSanta campaign is a digital mailbox where kids and kids at heart can send their Christmas wishes by writing an e-letter. “You may send your e-letters to and get the chance to be one of the 60 lucky winners who will have their wishes granted,” said Magno.

Shoppers can now buy Christmas baskets starting at P350 from SM Supermarket and can also avail up to 50% off on children’s wear, shoes, accessories, and toys with Babies & Kids’ sale at the SM Store. For more exclusive holiday deals, please visit

“Friends and families can look forward to bigger and brighter events, installations, and activities at SM, the ‘Home of Family Reunions’, as we continue to light up everyone’s lives in SM malls nationwide,” said SM Supermalls COO Steven Tan.

So in the spirit of a brighter Christmas, the SM management would like to thank all mallgoers for celebrating the most wonderful time of the year with them as they aim to add sparkle to everyone’s lives this holiday season and into 2020! (PR)