Sony Music Entertainment (SME) Philippines has formed a strategic partnership with Offshore Music, a Philippine-based indie label known in the country for its cutting-edge artistry and focus on creative integrity.
Under the partnership, SME Philippines will distribute Offshore Music’s catalogue globally and work together to build strategies in marketing, media promotion, artist development, brand partnership, and synchronization.
Offshore Music is headed up by Ely Buendia, a Filipino rock icon responsible for writing and producing some of the most commercially and culturally successful songs in the country, including music for ‘90s alternative legends, The Eraserheads. The Manila-based label is home to carefully handpicked artists and bands, including Apartel, Ena Mori, Pinkmen, Sulo, Sansette, Eliza marie and Toni Panagu.
“Ely Buendia has always been an integral part of the Sony Music family, as The Eraserheads’ catalogue is with our label,” said Roslyn Pineda, General Manager, Philippines, Sony Music Entertainment. “With this partnership, we are thrilled to be working with him more closely moving forward. There is not a more gifted and inspiring mentor to our country’s current generation of talented, young musicians.”
According to Buendia, the unique partnership seeks to establish a bright and successful future for Filipino musicians, crafting compelling campaigns that push the boundaries of music creatively and commercially, which in turn, expand their audiences inside and outside the country. “We’re hopeful that this unique partnership is the start of a fresh new era for the Filipino music scene,” said Ely Buendia.
One of the first titles under the partnership is Ena Mori’s reimagining of her 2022 single “VIVID.” Re-released with a darker and sparser arrangement and a visual accompaniment shot in the cold, mountain town of Sagada, the new version of “VIVID” offers a strong sense of poise and direction, and an ethereal vocal performance that brings great rewards. Its video features cameos from Ely Buendia, the band Sulo, and the rest of the Offshore Music family.